UX•Research•Design
Swiis app is a fast intuitive app that allows users to order sandwiches and track the delivery process giving users the option to order as a group
UX Roll
Role: UX Researcher /UX Designer/ UI Designer
Deliverable: A functional app
Setting: 1 man project
Timeline: 7 Weeks
Project
overview
The main goal of this project is to streamline the ordering process and enhance the user experience in the app. Key features include:
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Simplified Ordering: Allow users to easily place orders in just a few taps. Reduce the number of screens and steps required to place an order.
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Group Ordering: Enable users to collaborate with friends/colleagues and order together in the app. Users can split costs, with the app handling payments from multiple people.
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Order Tracking: Give users more visibility into the status of their pending, confirmed, and past orders. Provide real-time updates as the order is processed.
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Time Savings: By simplifying the ordering workflow and allowing group orders, save users significant time compared to individual ordering. Eliminate hassle by managing group payments within the app.
The goal is to reduce friction during the ordering process, make ordering accessible to groups, and enable users to track and manage orders effectively all within the mobile app. Key metrics will include order completion rate, group order usage, order status check frequency, and time to complete an order.
Summary
01
Research
Ethnographic studies uncovered key ordering inefficiencies. Empathy mapping illuminated pain points in the user journey. Identifying friction fueled targeted solutions to simplify flows and boost convenience. Testing concepts with users tailored iterative prototypes grounded in human insights, not assumptions. The research drove an optimized experience.
02
Design
Aligning to mobile design best practices, we implemented a streamlined order flow and pared down screens. Following less is more minimalism, the intuitive UI eliminates taps without sacrificing value. Usage testing guided iterative improvements to better meet user expectations on ordering ease. Alongside convenience features like group orders and tracking dashboards, the design focuses benefit back to the customer through major time savings.
03
UX
Conducted rigorous usability studies ensuring accessibility for diverse users. Testing uncovered opportunities to refine journeys balancing business and human needs. Iterative prototypes incorporated feedback to smooth pain points. Ongoing research will guide continual improvements according to what users value. Our process embraces a culture focused on inclusion and listening that permeates the customer experience.
Initial Research
Structured in-depth interviews with potential app users aimed to expose key frustrations. We invested 5+ hours deeply listening and observing to pinpoint obstacles and inefficiencies impairing customer experience. Mapping findings revealed opportunities streamlining across ordering, payment, tracking touchpoints. Our focus honed in on easing flows, reducing cognitive load, and boosting convenience. The qualitative insights shaped initial prototypes and high-level information architecture.
I aimed to summarize the goals, approach, and outcomes from the initial user research that informed the project direction and design solutions. Please let me know if you would like me to modify or expand this section further.
Market Research Thorough competitive analysis uncovered subtle but impactful experience gaps for users. Minor frustrations around status visibility were ripe for solutions to delight customers. Our research positioned the brand to address unmet needs through small touches that remove obstacles and enable intuitive journeys.
Market Positioning Deep market evaluation directed strategic positioning to align with customer values in an underserved segment. We grounded branding and messaging in consumer insights around convenience and lifestyle. This research ensured our solutions authentically resonate with the target demographic through shared priorities.
Market Research
User testing
Usability Testing: Conducted usability studies with target users verifying initial assumptions. Aligned tests to creative feedback deepening insights. Defined scenarios, gathered quantitative and qualitative data exposing usability obstacles. Iteratively synthesized findings to an actionable format refining intuitiveness.
User Research Alignment: Compared research insights against live prototype feedback ensuring alignment. Reconnected with previous interview participants in these sessions, closing the loop. Analyses validated that core needs expressed are addressed in this first usable version.
Research Process: Created testing protocols assessing usability. Synthesized observations, recordings, user comments to characterize pain points. Mapped journeys to surface obstacles and devise improvements grounded in user expectations. Research commitment provides continual human-centered insights to optimize experience.
Prototype
MVP
Through rigorous user testing sessions and stakeholder feedback loops, I refined concepts achieving an MVP meeting core requirements. Regular technical checkpoints ensured viability to seamlessly handoff the validated designs. My iterative collaboration, research and analysis shaped an intuitive flow optimized for target users. As the sole researcher and designer, I utilized feedback to finalize a human-centered experience.